Small Business Marketing Nigeria - Internet marketing And More
Small business marketing Nigeria. Small business internet marketing.
The question is, "How do you market your small business?"
||Sorry, let's start from scratch. What does marketing mean?
It's important that you understand this so you can be effective at marketing your small
People often confuse marketing with advertising. So, they mistake small business marketing
for small business advertising. They are not the same thing. There is a difference.
So, what is marketing?
Marketing is the process of identifying consumer needs and then developing a product or
service to meet those needs.
What this means is that marketing actually start before you conceptualize the product or
service. And this is where small business people often miss the point.
95% of the time, small business owners do not do small business marketing before actually
launching a product or service.
||They get a brain wave . . . a flash of what sounds like a bright idea. And they run off to
their bank to grab all the savings they have and throw it at the idea.
The outcome often show that the idea they considered 'bright' was not such a bright idea
after all. But then they realize this after they have lost substantial amount of money.
Don't fall into that boat. Don't become a victim of your own ideas.
So, where do you start?
Start by identifying consumer needs. If there is a need, and the need is substantial,
chances are that people will be willing to pay for what you offer.
But, hey, don't run off to start that business yet. You also need to consider competition.
Now that you have established that a need exist, how many businesses already attempt to
fill that need?
what are they offering to customers to fill the need?
are their customers satisfied? Are they complaining?
what are they complaining about?
what proportion of their customers are complaining?
what are they doing about it?
is there a gap here you can latch on? Can you offer something significantly different
that will more than fill their need?
how will you position your brand?
Once you get the need identification and product positioning right, you're set to go.
But before you start firing on all cylinders, there are a couple of things to think about.
1. How will you price your product?
2. How will you distribute it?
3. What is your target market?
4. What's your budget?
5. How will you fund your small business?
6. What's the pay back period?
7. How will you plug in the internet? (small business internet marketing)
You likely will have more than one small business idea. Use the factors discussed above
to analyze each. And choose the most profitable option.
The above takes care of the offline part of the business.
For the online part, take a look at my
small business website design
offer. With this offer, the success of your
online business is guarantee. I will take care of the small business internet marketing part.
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